Control room.
Your private hub — where the site's traffic, funnel and conversion data live. Not for clients.
This page is not a security gate. A link or any in-browser password can be bypassed by viewing the page source. To keep this truly private, password-protect it at your host (Netlify password protection, Cloudflare Access, or .htpasswd). Each dashboard it links to has its own secure login.
The funnel we track
Illustration of the funnel structure — not live numbers. The site already fires the events (scroll depth, pricing reached, booking reached, CTA clicks). Connect a tool below and the drop-off between each step becomes visible: that gap is your conversion loss, and the last step people reach before leaving points at the reason.
Where to look
Microsoft Clarity
- Scroll depth, heatmaps, session recordings
- Rage & dead clicks — where frustration kills the booking
- Free, GDPR-friendly
GA4 / PostHog
- Build the 4-step funnel above, see drop-off per step
- Traffic sources, conversions, revenue
- PostHog adds session replay & path analysis
Shopify
- Orders, cart deep-link conversions, discount usage
- Abandoned carts
Tip: paste your own project URLs over these once set up, so this becomes a one-click hub for everything.